First commercial start-up of DeLaval AMR™ in Europe underway

Hanover, Germany (13 November 2012) DeLaval announced today at EuroTier, an agri-business tradeshow, the start-up plans for its first commercial installation of an automatic milking rotary AMR in Europe. The system will start milking at Laproma Farm in Schlossvippach, Germany during the first quarter of 2013. Since its unveiling in 2010, AMR has completed more than 1 million milkings around the globe.

“This is obviously a step forward in our development of AMR, and we look forward to meeting this milestone so we can continue expanding global sales of this game-changing technology,” says Jonas Hällman, Director, Automatic Milking Systems for DeLaval International. 

Laproma Farm is the second commercial AMR operation and the fifth farm worldwide to install the solution. At start-up, the dairy will milk 360 cows in a batch system and plans to gradually expand its herd size in the coming years.

“This has been a great journey towards automation, and we’re excited to see the technology in full swing,” says Mr. Dietrich Kirchner, Managing Director at Laproma Farm. “Not only is this the next step for improving sustainability on our farm, but it’s the right choice for all of the animals and people involved, in addition to the well-being of our business.”

AMR is designed to accelerate the dairy farmer’s transition from milking management to total farm management. It can help dairy farmers grow profitably by working smarter to drive greater efficiency, productivity and business sustainability.                                                                                                                            

Today, AMR performs approximately 2,400 milkings each day around the world. ”This number is a long way from the astonishing number we are able to achieve with VMS which is close to 1.5 million milkings per day in 37 countries”. Hällman adds. “We strongly believe that the future of high capacity automated milking with AMR will follow a similar trajectory.”

About DeLaval AMR
DeLaval AMR is the world’s first automatic milking rotary system and the most advanced milking technology available – providing an automatic milking solution flexible enough to operate in different farming practices, from free stalls and loose housing to pasture-based dairying. DeLaval AMR reduces the labour needed for milking and lets your workers focus on other tasks instead.

Since its unveiling in September 2010, DeLaval AMR has won multiple industry awards including the Gold Medal for innovation at Euro Tier 2010 in Germany, and the Golden Hoof at the Agribex 2011 exhibition in Belgium. AMR was also featured as a Top-10 New Product at World Ag Expo 2012 in Tulare, California and awarded three stars in the Danish News category at Danish Agromek 2012.

For images of DeLaval AMR, please visit our Picasa image gallery, click here

For more information, please visit us at EuroTier, DeLaval stand number 27-H34 Hall/open air area 27, or contact: 

Robert Jensen
Business Development Manager, DeLaval International
Mobile: +45 40377 977

To schedule a one-on-one interview with a DeLaval expert during EuroTier, please contact public relations representative Elizabeth Healey ( / +46 766 33 52 10).  

DeLaval at EuroTier
The demand for more food will continue to increase reaching twice as much as today by 2050. In order to reach that level, it will require a complete new way to look at food production. It will require many individuals and companies to add their efforts. At DeLaval, we believe that it is time to look at things differently, time to make sustainable food production possible. Using the most advanced herd management software to increase the productivity of the farm is essential. So is setting extra efforts to increase the health of the herd with advanced hygiene products and consumables plus removing physically demanding efforts from the operators and working on the social dimension. This is what we believe.

Come and see us at EuroTier, stand number 27-H34 Hall/Open air area 27.
About DeLaval
DeLaval is a leading supplier of solutions that improve the performance of farms of professional food producers. We support our customers in reducing their environmental footprint while improving food production, profitability and the well-being of the people and animals involved. We offer products, systems and services for all steps of milk production. Our solutions are used by millions of dairy farmers around the globe every day.

DeLaval was founded more than 125 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group.

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